Saks Fifth Avenue
Senior Design Manager, Jan 2015 —May 2016
Managed team of designers and ensured timely, cohesive, on point creative output across all Saks categories, 50+ brands. I manage team composition, re-structuring and hiring.
I created a more streamlined workflow by learning team pain points; improving processes, briefs, functional and cross-functional up/down-stream communication. I built a framework with standardized templates and clear brand guidelines.
A more aligned workflow secured +30% in time efficiencies across the team, re-invested in building a more creative culture grounded in growth, knowledge sharing and proactive creative initiatives.
Going away from an outdated waterfall model where stakeholders worked in silo I inspired ways to collaborate throughout the process which resulted in better output, improved relationships and more ownership, overall improving moral and culture.
I mentored my designers to proactively evolve their categories of responsibility. Look to metrics, learn business objectives and gain a better understanding of marketing strategies, as well as evolve and align Saks’ visual narrative. Evolving from a marketing and merchandise driven culture to one influenced by design; going away from an extensive, longwinded process of making design overhauls, we introduced smaller incremental changes, continuously exploring solutions and closely monitoring performance, iterate to maximize conversion.
Example of iterative design - Jewelry & Accessory category landing page
1. Original page
2. Added visual shop-by-category: “Want.Need. Love”
3. Expanded feature with COOP support (paid by vendors)
Total Page: Average demand +22.5% QoQ.
“Want. Need. Love”:Increased average demand +77% QoQ
Examples of email newsletters