Açaí of America
Brand strategy & Art direction
Developed overarching strategic direction for early-stage company Açaí of America; turning high-level strategy into comprehensive, cohesive and focused brand proposition.
Assessed market opportunity, target audience, clearly articulated mission statement, brand positioning, and USP and established foundational brand voice and holistic visual direction; design and photography that can evolve with the company.
Created comprehensive brand material for seed, and/or sales opportunities including clear, visual marketing deck, sales sheet, branding and editorial product photography.
Art direction brand photography
Project partner: Leslie Berbit