My passion lies in creative direction and brand strategy. I partner with brands entering or creating new markets and help them relate with new audiences. I collaborate closely with my clients to turn their vision, high-level strategies and capabilities into intuitive, thoughtfully designed products informed by consumer insight on trends, behaviors and needs.

I’ve successfully led growing brands; managing teams and collaborating with founders, leadership and cross-functional stakeholders. My experience spans agency, in-house fashion, start-up and freelance; I’ve worked with brands including Nike, Warby Parker, Saks Fifth Avenue and ASOS. I've worked at agencies including AKQA, ATTIK, Razorfish and SidLee.

I pair global perspective with local understanding from working and living in San Francisco, London, Tokyo and New York and have received recognition and numerous high profile awards, such as Cannes lion, FWA, Clio, D&AD etc.


Exploring, problem solving, making things, chasing light and shadows, thinking about food, wandering the village (peeking into peoples homes)


I’m currently freelance, focused on creative direction, art direction, user experience, brand- and creative strategy. I work directly, primarily with start-ups and early stage businesses. I'm founder and creative director of Liass


Say hi
I love connecting with people around design, industry trends and future of brands and businesses, anything really. I’m passioned about mentoring young talent and I’d be happy to provide any guidance or feedback.

Also, of course — feel free to hit me up if you need help with anything creative.

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