Visual IDentitY & Site re-design
Collaborated closely with key stakeholders to translate business strategies and ambitions into a holistic visual identity. I led site re-design; delivered user-flow and ux, art direction and design. I oversaw front-end and content through to launch.
I partnered with customer co-founders, scientists and customer experience teams to establish new site flow, solving for customer pain points, while ensuring alignment with company priorities and business objectives.
Shaped visual identity and delivered design or art direction across all visual brand output (packaging, print and online marketing output). Organized and art-directed still- and video-shoots. Built digital brand book to articulate clear guidelines to internal and external stakeholders.
I designed the site with a modular framework; creating a comprehensive library of dynamic modules to be utilized for unlimited variations of pages, allowing the client to easily swap modules, re-order content, create new pages, and carry out A/B test to maximize performance and support business objectives.
Collaborated closely with front-end developer to strategically establish best solutions across design and engineering to create a seamless and effortless experience for the users, as well as maximize efficiencies internally across assets and content.